So, you’ve finally picked your University Degree after years of trying to figure out what is the right course for you. But now you’ve discovered, that’s only half the battle done.
What comes next? Finding a career pathway your degree steers you towards that you might be interested in.
The hard part? Discovering the endless options out there, some that you might not even know exist or that your course relates to.
The good part? Getting to pick your dream career pathway, or even pathways, from the infinite options that lie ahead.
Luckily, we are here to help out a bit. Here are 4 careers that you might not have realised a marketing career can lead you towards.
Visual/E-merchandising
Have you ever walked into a store, or even opened a website online, and wondered who actually designs these layouts? Behind these aesthetic and strategic designs are visual and e-merchandising co-ordinates. You might not realise, but there is a lot of planning that goes into these physical store and website designs, as the business wants to ensure that they have control over what you see first, and what you are drawn to. If you are creative and also have a marketers brain, then this career option could be perfect for you!
Public Relations/ Communications Manager
A Public Relations/ Communications Manager has the responsibility of generating buzz for the brand. Depending on what type of industry you enter into, this job can often be quite like the Devil Wears Prada dream (with a lot of hard work involved of course), getting to run events for your brand, collaborate with influencers, and try have your brand spoken about in editorials. Again, a super creative and social role that also requires a solid understanding of social trends to avoid your brand ever getting caught up in bad publicity!
Content Creator
The word “Content Creator,” seems to be all the buzz these days. Not only could this land
you a job creating content for a brand, or multiple brands if you work for a marketing agency (such as creating blog posts and social media posts for brand pages, writing EDMs: Email Direct Marketing etc.) but it could even mean being your own content creator (yes, content creator is now used interchangeably for the word influencer). After all, marketing also includes creating your own personal brand, and there is quite a lot of good marketing tactics involved behind a successful influencer or tik toker.
Entrepreneurship / Starting your own business
Behind every successful business is a successful marketing strategy. From identifying gaps in the market for a new product or service, to finding a target segment and drawing them in with epic marketing campaigns, this is all the process of creating your own business and all the skills learnt in a marketing degree. You could even start your own business, that helps other people market their own business, aka: a marketing agency. If you have a dream business that you’ve always wanted to start, the opportunities are endless, not to mention super accessible in this evolving world of e-commerce and digital marketing – and, you’ve got a great head start with all the skills acquired from your marketing degree.
Truthfully, the opportunities are endless and the are many doors open to you no matter what study background you come from! All it takes is some good connections, solid research and some initiative and determination! Happy career planning!
Written by Steph Rozario
Disclaimer: this article does not guarantee that your specific degree will lead you on to these specific careers. It is important to do your own research on your desired industry to see what qualifications you need !
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