In today's dynamic business environment, the success of a brand hinges on its capacity to interpret consumer behaviour effectively and...

Our own ambitions can be a double edged sword; they push us to work harder but they also push us to believe that we aren’t good enough.

What makes someone a friend? Is it a person you can count on? A person you enjoy spending time with? Or is a friend merely the result of...

When I was strolling through the bustling corridors of Melbourne Central, my attention was drawn to a toy emporium that seemed to act as...

With the passage of time, technology and artificial intelligence have been increasingly impacting every industry. In 2022, OpenAI's...

Marketing student or not, there’s one thing that’s been hammered into our brains: always listen to what the customer wants. But when...

I graduate from uni in two months, which is a surreal thought because while it is cliché, I swear I just started. It feels like impending...

Have you ever bought makeup or skincare in the hopes that it will have a specific effect on top of its primary purpose? Lip glosses claim...

A business needs profit to survive their bottom line, but should that be their sole objective? Are there times where businesses should...

You’ve probably encountered an ad of some shape or form while scrolling through social media. But sometimes ads are not so obvious, and...

The Walt Disney Company has produced some of the most beloved films of all time, and their animated princess movies in particular,...